How To Create a Powerful Brand Identity?

Brand illustrations are one of the best ways used in the present times. They enable us to build a visual brand and thus create an impact across the world. Well, let us see how to make an active and robust brand illustration system.

– Designing Process

– Have a Deep Understanding About Your Brand

Make a thorough understanding of the brand for which you are designing. You may have some working knowledge about the brand, but still, it’s always advisable to get involved with the brand. It’s very much essential to know the entire minute details of the brand as the company history, its products, services, etc. Also, have proper knowledge about the direction in which the company needs to grow, etc.

– Understanding the Stakeholders

One should have a proper understanding of what the stakeholders need. Talking with them will give you a clear idea of what to focus on while designing a powerful brand identity. Keep them updated with the process on a timely basis.

Prepare a set of answers for all the critical questions related to design, illustrations, etc. Also, make sure of the technical parameters one needs to work on.

– Organize Inspiration

A mood board helps one to deliver the best output. It is very much essential for organizing your ideas creatively with the input received. It’s also advisable to collect images and other visual elements from the competitors or companies in the field and compile them into a resource. It enables us to provide some inspiration and acts as a guide in the process of creating a powerful brand identity. This material can also be shown as a reference to illustrate the stakeholders.

– Concept Creation

Make sure the concept creation is done with the help of Adobe Illustrator. But before beginning the process, proper research and mood boarding is executed.

It can be done on a tablet or can use a mouse with a Pen tool. Make use of shapes for a basic structure and use the Pen Tool to enhance the overall look.

Also, make sure that the designs you develop should stick together and thus creates a uniform system rather than a standalone identity. The same iteration will help you to give the illustrations a unique flavor that can be used in the future too.

– Feedback

The primary thing one should do is to collect all the feedback after the first iteration.

Get in touch with your main stakeholders in every stage of your design and thus make sure that they are satisfied. It’s also advisable to seek out the opinions of the end-users, i.e., the ones that don’t have any relation to your design work. Their feedback will enable you to move toward the next stage.

Make sure you work for the real target users, rather than for the ones you imagine for. Concentrate on the user’s pain points, so that it generates the best output.

– Build Up a Reference Library

Create a reference library, made up of the thing that you have already used in your previous works. It acts as a valuable source in the future too. One can turn back to the reference library whenever they need any elements in the future also.

– Repeating

One will need to do the single process repeatedly for creating strong visual identities. Make sure that you keep regularly updating if you are planning to develop more profound impacts. Give your focus on user research and proper feedback if you want to move in the right direction. Repeating things is what creates magic in the design process.

Final Thoughts

Business is also another art form that needs certain unique perspectives in order to create a powerful brand identity. We have all seen the impact that mobile apps have created on our society. Well, it’s the same with creating amazing visual experiences too!

Also Read: 13 Tips to Make Your Instagram Reel Go Viral