The importance of branding has never faded. It’s still relevant as it was in the past. Only the strategies have changed a little bit since now. At present, we depend on digital media for creating a more significant impact.
Brand illustrations are one of the best ways used in the present times. They enable us to build a visual brand and thus create an impact across the world. Well, let us see how to make an active and robust brand illustration system.
– Designing Process
– Have a Deep Understanding About Your Brand
– Understanding the Stakeholders
Prepare a set of answers for all the critical questions related to design, illustrations, etc. Also, make sure of the technical parameters one needs to work on.
– Organize Inspiration
A mood board helps one to deliver the best output. It is very much essential for organizing your ideas creatively with the input received. It’s also advisable to collect images and other visual elements from the competitors or companies in the field and compile them into a resource. It enables us to provide some inspiration and acts as a guide in the process of creating a powerful brand identity. This material can also be shown as a reference to illustrate the stakeholders.
– Concept Creation
It can be done on a tablet or can use a mouse with a Pen tool. Make use of shapes for a basic structure and use the Pen Tool to enhance the overall look.
Also, make sure that the designs you develop should stick together and thus creates a uniform system rather than a standalone identity. The same iteration will help you to give the illustrations a unique flavor that can be used in the future too.
Get in touch with your main stakeholders in every stage of your design and thus make sure that they are satisfied. It’s also advisable to seek out the opinions of the end-users, i.e., the ones that don’t have any relation to your design work. Their feedback will enable you to move toward the next stage.
Make sure you work for the real target users, rather than for the ones you imagine for. Concentrate on the user’s pain points, so that it generates the best output.
– Build Up a Reference Library
Create a reference library, made up of the thing that you have already used in your previous works. It acts as a valuable source in the future too. One can turn back to the reference library whenever they need any elements in the future also.
Business is also another art form that needs certain unique perspectives in order to create a powerful brand identity. We have all seen the impact that mobile apps have created on our society. Well, it’s the same with creating amazing visual experiences too!
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