What Is An Email Newsletter

What Is An Email Newsletter? How to Create For Your Business?

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What is an Email Newsletter?

What is the purpose of a newsletter?

Different types of Newsletters:

1. Editorial newsletter:

2. Article newsletter:

3. Promotional newsletters:

How to create an email newsletter? (Step-by-step guide)

1. Choose an email service provider:

  • Templates to choose from
  • Audience segmentation options
  • Analytics

Email marketing software with newsletter feature:

  • Mailchimp
  • HubSpot
  • AWeber
  • Sendinblue
  • GetResponse
  • Mailjet
  • Campaign Monitor
  • and others

2. Decide the goal of your newsletter:

3. Segment your audience:

4. Write your email copy:

5. Choose a template:

6. Personalize your newsletters:

7. Write enticing subject lines and opening lines:

8. Keep your newsletters out of the SPAM folder:

  • Always ask for consent to send emails.
  • Use a legit email address to send emails.
  • Use relevant subject lines in your emails.
  • Always add an “Unsubscribe” button to opt out of your email list.

9. Send your newsletter:

10. Analyze your stats:

Performance metrics to look for:

Open rate:

Click-through rate:

Unsubscribe Rate:

Bounce rate:

Concluding thoughts:

Also Read: The Importance Of Automation In Email Marketing

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