As social media continues to be a crucial part of any business’s marketing strategy, Instagram has quickly become one of the most popular platforms for businesses to engage with their audience. One aspect of Instagram marketing that is often overlooked is the size of your posts. In this article, we will discuss the do’s and don’ts of Instagram post sizes to ensure your posts look their best and engage with your audience.
Do use the recommended Instagram post size
Instagram recommends that posts be 1080 pixels by 1080 pixels, as this size ensures that the post will display properly on both desktop and mobile devices. Posts that are not this size may appear cropped or blurry, which can detract from the overall appearance of your post.
Do take advantage of carousel posts
Carousel posts allow you to post multiple images or videos in one post. When using carousel posts, each image or video should be 1080 pixels by 1080 pixels to ensure that all content displays properly. This feature is an excellent opportunity to showcase your brand’s personality and creativity, so be sure to use it to your advantage.
Do consider the aspect ratio of your posts
The aspect ratio of your post refers to the relationship between the width and height of your post. While the recommended size for Instagram posts is 1080 pixels by 1080 pixels, you may also want to experiment with other sizes and aspect ratios. For example, a 4:5 aspect ratio (1080 pixels by 1350 pixels) may work better for certain types of content, such as portraits.
Do use editing tools to enhance your posts
Instagram offers several editing tools to enhance your posts, including filters, brightness adjustments, and cropping tools. Make sure to use these tools to your advantage to create visually appealing and engaging posts. To get the total knowledge of Instagram Post Size here is the link for you. This blog will cover all things related to size in detail on Instagram.
While post size and image quality are crucial, your captions are equally important. Your captions should be engaging, on-brand, and include a call to action that encourages your followers to engage with your content.
Don’t forget about Instagram Stories
Instagram Stories are a popular feature that allows you to post short, temporary content that disappears after 24 hours. When posting your story, ensure your image or video is 1080 pixels by 1920 pixels, as this size will ensure that the story displays correctly on both mobile and desktop devices.
Don’t forget about video content
Video content is becoming increasingly popular on Instagram, and it’s essential to ensure that your videos are optimized for the platform. Videos should be in landscape mode, and you should use a 16:9 aspect ratio (1920 pixels by 1080 pixels) for best results.
Don’t post low-quality images
Posting low-quality images are one of the quickest ways to damage your brand’s reputation. Make sure to use high-quality images or videos that accurately represent your brand and product offerings. This will help you stand out from your competition and make your content more engaging.
To Sum Up
The size of your Instagram posts is crucial to the success of your brand’s social media strategy. By following these do’s and don’ts, you can ensure that your posts are visually appealing, engaging, and optimized for the platform. Here are the best Instagram tools to make traffic to your site have a look if needed.