As the real estate industry is evolving with advances in technology, the importance of marketing strategies have become increasingly important. Search engine optimization (SEO) allows agents to increase the visibility and reach of their listings online, making it one of the most valuable investments for real estate professionals in 2023. But it doesn’t end there: As 2019 wraps up and 2020 approaches, agents need to have a good understanding of the latest real estate SEO services heading into the new year so they can maximize their online presence and focus on acquiring more direct leads.
Below, we’ll make it easy for you to get up on your feet to speed on the most important real estate SEO strategies for 2020. We’ll cover the most important strategies to focus on and how to ensure you’re getting the most out of each one.
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Focus on Local SEO
To get the most out of your real estate SEO strategy, local SEO is a must. Even if you’re a large real estate firm with listings in multiple markets, you’ll still want to ensure that you’re optimizing your listings for the local market they’re in. That includes making sure you’re targeting relevant keywords, as well as properly utilizing local directories and citation sources to ensure your listings are seen by potential buyers.
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Create Quality Content
Creating quality content for your website and blog is another great way to improve your website’s visibility and boost the credibility of your listings. Not only does content creation help with SEO, but it also helps in engaging with potential buyers and sellers. By creating content that’s targeted to your target audience and covers topics that your potential buyers and sellers may be searching for, you can give yourself a competitive edge.
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Optimize Your Website
Make sure you’re getting the most from your real estate website by properly optimizing it for SEO. That includes optimizing for loading speed, making sure your website is mobile-friendly and using the right keywords to rank higher in search engine results.
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Take Advantage of Social Media
Social media platforms are incredibly powerful marketing tools for real estate professionals and one that shouldn’t be overlooked. By properly utilizing accounts on platforms such as Facebook, Instagram, and Twitter, you can reach a larger audience and increase the visibility of your listings.
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Invest in PPC Advertising
Pay-per-click advertising is a great way to drive more direct leads to your website. By investing in PPC ads, you’ll be able to target potential buyers and sellers who are actively searching for real estate services. With the right approach, PPC can be a great source of leads and revenue.
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Track and Analyze
Finally, make sure you’re tracking and analyzing your real estate SEO efforts. Tracking your traffic, keywords, and conversions will help you better understand what’s working and what’s not. This will help you to adjust your strategy and better focus your efforts.
Direct leads are essential to the success of any real estate professional, and by taking advantage of the right real estate SEO strategies in 2023, you can start directing more of these leads to your listings. Utilizing local SEO, paying attention to content creation, properly optimizing your website and taking advantage of social media platforms, investing in PPC ads, and tracking your progress all go a long way in terms of driving more leads to your real estate business. Mastering the strategies outlined above will help you and your business stay ahead of the competition in 2023 and beyond.