A well-designed logo can leave a strong impression on your business. However, it is challenging to create a logo that gives lasting value. That is why many companies hire logo designers Los Angeles to redesign their logos. The logo created in 1980 may not impress customers in 2023. There are several other reasons for redesigning your logo.
When should you consider logo redesign?
We have not found any rigid rules on the correct time for a logo redesign. However, when done properly, the redesigned logo can give you amazing results. If your brand has already developed a big customer base, you should take steps carefully. A minor mistake can cause you to lose brand recognition. It will also negatively affect the sales rate.
To know whether it is the right time to redesign your brand logo, you should focus on a few questions:
Has your logo become outdated?
It is the simplest issue that you should never overlook. If you had established your brand 20 or 30 years ago, it entered the modern era. The old logo may not be aesthetic or compatible with the latest technological devices like tablets and smartphones.
Are you trying to cater for a new audience?
Perhaps, you have thought of serving a new type of audience. In this scenario, you can contact a logo design agency to modify your current logo. The fresh logo will help you connect with the new target audience. Your potential customers will easily be able to identify your brand.
Do you need to compete with new rivals?
In some industries, the competition becomes stiffer due to the emergence of new brands. Your new competitors use more advanced technology and implement more agile methods. So, it is another reason for redesigning your logo.
Have you expanded your business or brought a new transformation?
If you have shifted the focus of your business or added a new series of products, you should twist your logo design. The new logo has to reflect the transformation of your business.
Is your brand logo identifiable?
There is a significant shift in the choice of the marketing media. Today, you do not invest in billboard ads or TV commercials. However, you like to use digital channels like Instagram, Google, and Facebook. So, the best logo design company knows the importance of focusing on smaller screens to create a logo.
If your existing logo does not fit the smaller screen, you must redesign it.
Does your logo convey the right meaning?
Many startups and new brands find that their logos do not show a clear meaning. In other words, the design cannot convey the right message. That is why you need to redesign the logo to prioritize your brand’s strengths and core values.
Simplification and modernization- Biggest reasons for logo redesign
You may need to redesign your logo to simplify or modernize it. For instance, Google has tried to evolve its logo several times. Once you have found the drop shadows and embossing design in Google’s logo. The Google designers have also worked on the spacing between letters. So, these are some subtle twists done to Google’s logo in the past years.
Elements that are important for redesigning your logo
A perfect logo comprises various elements, including icons, typeface, and colors. Thus, before
redesigning the logo, your designers will analyze these elements thoroughly. They identify the particular font style, icon, and shape used for the logo. Besides, it is essential to understand the meaning of these elements.
The major challenge in a logo redesign process is to retain the visual elements important for your customers. Still, the significant elements for every logo are the overall layout and the color. You do not need to tweak them. Make sure that your customers do not get confused when they see the redesigned logo.
How do logo designers Los Angeles redesign your logo?
The best logo designers consider a few factors for a logo redesign process. For instance, they try to learn the main purpose of the brand logo before adjusting the design. Besides, they want to understand the personality and identity of your brand. The most crucial thing is the brand principles that enable your designers to create a relevant logo design.
While going through the redesign project, designers have to ensure that the design can be used in various ways. The best logo looks attractive in both digital and print media. In some cases, a design looking good in the digital world will not be effective on offline media. So, it is essential to redesign your logo carefully to avoid any negative effects.
Designers will evaluate different logo options before creating the final design. They also try to know the preference of your target audience and collect their feedback.
Get the most affordable logo design services
Do you like to hire logo designers Los Angeles? Reliable companies provide logo design and redesign services. A logo redesign can be a part of your rebranding process. Whether it is your old or new logo, the design should connect you with your potential customers.