Creating a brand that stands out in an oversaturated market can be a challenge. With so many companies vying for the attention and custom of online users, how do you offer something different?
In this article, we will be sharing some creative ideas to help your brand stand out.
Create Outstanding Video Content
Studies have shown that our brains remember visual content far better than a page full of words, regardless of your preferred method of learning. So, when it comes to building a brand that stands out, think video.
Did you know that more than 500 million hours of video are watched on YouTube every day? Creating outstanding video content is one of the best ways to engage customers with your message, drive sales, and boost loyalty. What’s more, video content is extremely versatile. You can create content on all manner of topics, show viewers the behind-the-scenes of your business, carry out interviews and so much more.
Work with Influencers
If you want your brand to stand out, you need your customers to trust you. Building brand trust can take a lot of time. In fact, some companies spend years building up a loyal following. Thankfully, there is a faster way to get there, and it involves working with influencers.
In today’s online world, influencers play a crucial role in marketing products to new audiences. Many world-leading organizations hire online influencers to sell their products and build more trust in their brand. In fact, 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels.
Influencers working on platforms like Instagram, YouTube, and TikTok have a loyal following and influence millions of people around the globe. If you want to grow people’s trust in your brand and stand out from the competition for all the right reasons, working with influencers is a great way to achieve this.
Create Linkable Content
“A picture paints a thousand words, and where humans are concerned, that’s a point of leverage. While people may pass on excessive text, a single impactful image or infographic is something they will readily share.” — Insights for Professionals
You might think this seems like an obvious point, but creating linkable content goes beyond writing great blog posts, it also includes infographics! It’s crazy how successful infographics are and yet how few companies actually employ them in their marketing strategies.
If you take the time to create informative infographics that convey facts and figures in an interesting way, you will be streaming ahead of the competition. Not only are infographics a great way to engage customers with your brand; but they are also a form of linkable content! So, the more useful your infographic is, the more other companies will link to it as a valuable resource, increasing your rankings, boosting your online authority, increasing your reach, and gaining valuable links to your brand.
Embrace Social Responsibility
Today’s consumers care about the sustainable, ethical efforts of the companies they buy from. They want to know that by purchasing your products or signing up for your service, they are supporting a company that is working to better the planet and the lives of those who live here.
If you want your brand to stand out from the competition in all the right ways, now is the time to embrace social responsibility. This means taking care of those in your business but also giving back to society. When consumers see you care, they engage with your brand and stay loyal to your company for many years to come. Embracing social responsibility as a business is one of the best ways to increase your brand awareness, improve your public image, and boost your visibility. So, if you haven’t thought about it already, now’s the time to start making changes.
Create an Interactive Calculator
One of the most underutilized tools in marketing is the interactive calculator. Not only are calculators a great way to personalize your content, but they also increase the value you provide, thereby increasing potential new customers and driving sales.
Interactive calculators provide a space where your customers or clients can stay up to date with your service in real time. You can share event information, new product launches, important milestones and so much more. Interactive calendars are a great way to increase brand engagement, drive customer loyalty, and stand out from the competition.
Invest in Strong Visuals
As we mentioned above, visual content is one of the most memorable forms of online content. It increases engagement, helps your brand be remembered, and determines the aesthetic of your company. A good way to help your brand stand out in such a competitive world is by investing in strong visuals.
Hire a professional photographer for those team headshots, a graphic designer to update your website, and an expert animator to create some incredible videos. Investing in experts who can create strong visuals to a high standard is a great way to help your brand stand out from the competition.
Although the competition online can be fierce, we hope these creative ideas have inspired you to think outside the box and try something different. Avoid following the crowd and instead make a name for yourself by doing things your own way. It will make all the difference!