Brand Awareness: How to Get Free and Effective Content Ideas

Brand Awareness: How to Get Free and Effective Content Ideas

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Type of Content

Matching User Intentions and Company Goals

After selecting the type of content to be used, we must determine what searcher intent should be targeted. In other words, we must match the content to the user’s intent. There are four primary search intents:

  1. Conduct Search Information (Informational)
  2. Go to a specific website (Navigational)
  3. Clarify things till you’re sure. (Commercial)
  4. Accomplish something (Transactional)
  • Present company profile, our values, and culture as a distributed team (informational)
  • Allow the potential applicant to verify our existence as a legit and secured company (navigational)
  • Share why working with our company can be the best career choice (commercial)
  • Show our job vacancies and provide an easy way to apply (transactional)
  • A Knowledge Graph is a representation of the interconnectedness of all entities once user queries are processed.
  • Topical Authority is a state where a website achieved a stable position for its brand. This can be accomplished by employing a broad network of keywords and incorporating them into high-quality content.
  • Keyword Clustering and Topical Maps. This is where we actually plan and organize the content of our website. By definition, keyword clusters are collections of terms that have related meanings, similar intent, or synonymous queries. These are the raw data to achieve topical authority.

Keyword Clustering and Topical Maps

The expansion of keywords is helpful to speak the language of a semantic search engine. Prior to semantic search, there was a lexical search in which the search engine looks for literal matches of the query terms or variants of them without understanding the broader meaning of the question. Now, search engines are able to extract different meanings from user queries.

Related Topic in Image Search Result

Google is mostly copying its entities from existing knowledge bases. Aside from the SERP knowledge panel, the related topic or category shown on the image search result page has the potential to describe the category of a specific entity surrounding our queries. Bill Slawski explains more in this post.

Google and Youtube Autosuggest

When you begin typing a query into the search bar, Google will automatically populate a list of suggestions. These suggestions come from real people and are based on the most popular queries.

People Also Asked

People Also Ask is a Google rich-snippet feature that shows the searcher more information related to their initial query. This is another query from a real person processed by the search engine to provide more information.


To complete our content planning, I added other SEO essential information for meta tags and structured data inspired by the work of Mike Ginley.

Also Read: Top Tips to Build Your Brand with Instagram

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