Search Engine Optimization is an ever-changing process. And that is why the best SEO guide in India keep updating with new strategies and tools.
With continuous experimentation, these tools generate new and effective methods for driving traffic. However, attracting quality traffic isn’t easy. Professionals have to work on various permutations-combinations to reach the result.
Here are some new-age SEO strategies that will help drive a generous amount of traffic to your website.
Best SEO Strategies for Generating Massive Log Traffic
1. Use Long-Tail Keywords
Only focusing on target keywords isn’t enough. Some might wonder why one should change to long-tail keywords when it generally has a lower search volume.
According to the best SEO service provider in India, it is essential to use long-tail keywords because they are more specific. For example, “ways of traffic generation” are more detailed than “traffic generation.”
Understanding these “why”s behind every keyword search is more important than just searching for “what” are the target keywords.
2. Use Keywords in Headers
SEO experts claimed that focusing keywords in headings informs Google and your users that it matches their search intent.
Targeted keywords placed in headings provide context for search bots to understand a site better. Which eventually helps them index and rank on the SERP.
However, forcefully stuffing keywords in content headings will not serve the purpose. Hence, it is always better to have SEO experts’ opinions on these strategies.
3. Add Keywords Alt Texts for Images
Alt-text is a brief description of an image. Using keywords in alt text for images has three purposes.
- These can be read out loud for those with visual impairment.
- Sometimes images take time to load; in such a situation, alt text provides context to users.
- Also, it is easier for Google spiders to crawl and index images using alt texts.
4. Focus on Improving UX
Have you ever questioned why it is important to target keywords according to the user intent?
It is because enhancing user experience is the key to successfully ranking on the SERP.
Google checks various aspects of the content before ranking it on the search results page. Some of the essential factors to help improve UX are as follows:
- Dwell Time: Users spending more time on the website informs Google that it is relevant.
- Page Loading Speed: If the loading speed exceeds four seconds, the user might leave the page and move to other tabs.
- Matching User Intent: Using click-bait titles sometimes doesn’t meet your user’s expectations. Therefore, experts are meticulous when adding title tags and headings.
- Add Relevant Images: If the embedded images are not relevant to any content, it loses their importance and relevance to the search bots.
Additionally, SEO professionals monitor the size of the images because a higher-sized image can affect the page loading speed.
5. Use Different Media Types
The best SEO service provider in India uses multiple types of media in content. This process indirectly helps boost SERP rankings.
Besides images, audio files, videos, GIFs, and infographics can also be added to the content. The benefits of using multiple media types make the content more engaging.
If the content is both rich and equally engaging, the page’s dwell time will automatically increase. And eventually, improve the ranking on the search results page.
6. Improve E.A.T.
E.A.T. stands for Expertise, Authority, and Trustworthiness. These factors directly impact a website’s performance.
Google uses several algorithms for collecting information and checking E.A.T. There are certain steps the providers of the best SEO services in India follow to signal to Google what it wants to perceive.
- Adding the website to relevant directories where people can post reviews. You can also request your regular customers to add positive comments.
- Cover recent and relevant topics to fulfill the audiences’ queries. According to SEO analysts, building content hubs are a helpful tool. It helps in building authority and attracts traffic.
- Earn backlinks from high-authority websites of your industry. This informs Google about the relevance of the website.
7. Use the Inverted Pyramid Method
As per the best SEO services in India, web content must be in an inverted pyramid method. This means the latest information must be at the top of the content.
The primary purpose of inverted pyramids is to increase their readability to search engines and users. Contents in this format are easy to follow and comprehend.
This is why SEO service providers structure content using proper bulleted points and paragraphs. Since the aim is to improve readability, this format is preferred as it has proven to encourage and engage readers more.
8. Outreach Influencers
In the last few years, social media influencers have become immensely popular. So, experts came up with the concept of outreaching out to these influencers.
Since the profession of an influencer demands to share relevant content, SEO analysts connect business with them. In this way, the content reaches out to the followers of a particular social media influencer.
Here are some of the ways SEO service providers use to connect with the influencers:
- First, reach out to those influencers whose content is similar to the business.
- Tag the influencers on social media posts.
- Ask these influencers to collaborate, and make it an interactive session.
- Finally, appoint these influencers to run sponsored posts on social media.
Optimizing navigation on the website is a very clever way of bringing in more traffic. The SEO service providers link the pillar pages on the navigation bar. Thus, the searcher easily reaches the targeted webpage.
They also prefer to use relevant terms for the navigation buttons. These guide the searchers, so it’s essential to keep the language straightforward.
Using sitemaps is also an important tool. These are nothing but XML files that let google know what is present on the site. SEO experts make sure the sitemaps are spread, and Google is aware of them. Thus, improving the crawl ability of your site for Google bots.
10. Focus On Featured Snippets
One of the newest trends followed by the best SEO services in India is optimizing for featured snippets.
If you notice closely, Google is promoting direct answers more on the search results page. Thus, providing a new opportunity for businesses to rank at the top.
Therefore, professionals tactfully optimize content specifically for featured snippets. These are some of the processes:
- Include answers to such question which has a higher search volume.
- Be more factual- add lists, graphs, etc.
- Add relevant images.
Other Effective Methods for Generating Massive Traffic
Even though the strategies mentioned above are the most crucial ones, you can do a lot more to generate traffic. Some additional tactics to ensure that would be:
- Proper keywords research.
- Write guest posts to generate backlinks.
- Use advertising.
- Share content on social media.
- Optimize everything, including images, title tags, heading, meta tags, etc.
- Create impactful and unique content.
- Use internal links.
The providers of the best SEO services in India are continuously on the search to improve your site’s traffic flow. As the SEO tools keep on changing, it allows the professionals to check as many possibilities as they can. Hence, it is always wise for the best SEO services for small businesses in India to rely on SEO specialists.