Email marketing

6 Tips To Create Perfect Subject Lines for Email Marketing

2 minutes, 45 seconds Read

Email is used for many different purposes. It is important, to begin with a great subject line, as it will determine the content of the email and be a crucial element in achieving the first conversion.

We often think that it’s easy to write a few sentences, but in reality, writing a sentence can be difficult. For this reason, shows you six examples of email marketing subject lines that are geared toward success.

To write a concise sentence, you need to have a good understanding of your client and be able to convey a large message in a few short words.

Best tips for writing great subject lines:

Editing long-form content is the best place to start

To begin, you should train your brain to type faster. It is best to use content and then use various strategies.

For example, you can eliminate adverbs and adjectives and replace sentences with single words or numbers. You will end up with a simpler text.

Fear of losing something is a powerful motivation

People react more strongly when they fear losing something. This is due to the psychological tendency to fear loss.

Capturing customers’ attention can sometimes be used as a phrase in the subject line to emphasize what they will lose if they don’t open the email. The more valuable the gift, the more hesitant the recipient is to give it up.

Curiosity is the catalyst for action

Humans are naturally curious, which leads to higher engagement rates. Curiosity is what keeps people interested in discovering the implications. To resolve these implications, recipients have to click through to learn more.

Use of humorous subjects

To keep your email from becoming boring, and to get the attention of your recipients it is best to use humor in the subject of the email.

It is important to understand the client or audience that will be receiving the email before sending a humorous subject line.

Humor can be a powerful tool to engage the emotions of your recipients, and make them memorable. Be sure that your joke does not offend anyone.


Emojis have become a powerful tool for communicating emotions, especially in situations with limited space. Also, emojis can express content in an email more quickly and instantly, with greater expression.

It is best to test your emojis yourself, as not all email viewers will interpret them the same. Use the most popular ones.

The correct time and tone

When is the best time to send a marketing email? When sending an email, the time is a factor to consider. However, it also depends on your expression.

When you send an email about a current topic immediately and with a convincing message and good expressions, the subject line becomes useful and trustworthy.

We also need to consider the length of messages which are evaluation messages. Specifically, messages in which you’re asked to rate a product or service you recently used. The more time you give, the more likely it is that the recipient will comment.

You need to take time to get your subject line right if you want your email marketing efforts to be successful. The content of emails that are not opened will never be recognized.

Need more email marketing tips and services? Contact us at Digital Specialist today.

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