4 Tips for Overspending on Google Ads

4 Tips for Overspending on Google Ads

4 minutes, 36 seconds Read
Through years of implementing and developing digital marketing strategies, I have found that Google AdWords or SEM is an effective way to drive traffic to your website or app. Unfortunately, due to the cost-per-click (CPC) model that Google Ads uses to charge for advertising on the platform, it can be a huge money pit for your business if it isn’t implemented and managed correctly.

1. Apply geo-location settings to your ad campaigns

  • If you offer a service that is only available locally, it’s important to showcase your ads to customers who are frequently in your area. An example of this could be a custom kitchen business like Workshop Designs, which only wants to show its ads to customers in the regions they service.
  • If your company sells a SaaS product or ships internationally you may think location settings aren’t relevant to you. This is where the balance of traffic vs cost comes in. It’s important to look at the data your business already has. This should tell you where the majority of your customers are based, or where the potential search volume for keywords that relate to your business exists. If you have this information, you can use location targeting to ensure you focus your budget on the locations most likely to convert.
Geo targeting function in Google Ads
Bid strategies for Google Ads
Conversion goals and how to set them up Google
Display campaigns Google
Search and Display network unselected Google Ads

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